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Basic Website Optimization Tips

Knowledge Base Information for more web site promotion and optimization information.

Meta Tag Information:

Choose a right Title
Firstly, make sure each page of your site has a descriptive title. Because search engines usually give the most weight to the page's title, you should place a descriptive phrase between the <TITLE> tags. For best results, it is advised that you keep it within 200 characters and to-the-point. Also, since search engines return the title as the search results, your HTML title should be both descriptive and attractive.

For example, the following title describes well the site, and therefore is a good choice:

<TITLE>Dynamic Web promotion software - submit your web sites to 1000+ major search engines.</TITLE>

<META> tags
You can control how search engines catalog your site with <META> tags. Not all search engines make use of these tags, but using them will definitely improve your position in those that do. All <META> tags should be placed within the <HEAD>...</HEAD> portion of the document.

The <META> description tag lets you specify a short summary about your web site. This tag should clearly describe what one can find at your Web site. Here's an example:

<META NAME="description" CONTENT="#1 best selling 5 star award winning web promotion and site submission software. Increase your web site traffic by submitting your sites to 1000+ search engines.">

Some search engines limit the description to 200 characters. To be on the safe side, make sure your description does not exceed 200 bytes (characters). If you do not use <META> tags to describe your site, the Web page description will be derived from the first 200 characters in the HTML <BODY>...</BODY> portion. Also note that there should be only one <META> description tag per page.

The <META> keywords tag lets you specify a set of keywords that a search robot should give precedence to when cataloging the page or how people can find your web site. Here's an example:

<META NAME="keywords" CONTENT="web promotion, site submission,
web advertising, increase traffic, promotion software, web site promotion">

The keywords can include up to 1000 characters of text. Be sure that the
keywords you choose are relevant to the contents of your page. Note that the keywords are used in the indexing process but will not display on your Web page or on a search response page. Try to incorporate singular and plural cases of words, as well as active and passive verbs. Also make sure your keyword list includes both general and specific words related to your site. You rarely want to target a single keyword, because, with the billions of words indexed on the Web now, one word simply won't cut it. Always use phrases, not plain words, in your list.

Frame
Sites using frames should definitely make use of <META> tags. The main HTML  file contains the <FRAMESET> tags, but fails to provide robots with any real useful information about the Web site. Therefore, you should utilize the <META> description tag to provide a description, summarizing the site's contents. If JavaScript (or any other scripting language) makes up the first several hundred characters on your page, you should use the <META> description tag so your site comes up with a meaningful description in search results.

Web Site Contents
Search engines rely mostly on word density (frequency relative to the total size of the page) or distribution (how well the word is spread throughout the page). Some search engines even give precedence to text near the top of a Web page, so make sure you place the most important stuff at the top. Furthermore, search engines that do not support <META> tags use the first 200 (or 250) characters for the site's description, so the first paragraph should describe/sell your service.

Use <Hn>...</Hn> for headers, rather than the <FONT>...</FONT> tag definition. Some search engines consider header text particularly important.

Image Description
If your site mainly consists of images, you should use the ALT attribute to
describe each image. Most search engines index the ALT attribute in the <IMG> tag. The following HTML definition shows how to use this attribute:

<IMG SRC="image.gif" HEIGHT="486" WIDTH="60" ALT="Web
Site Promotion">

SPAM
The overuse and repetition of keywords may result in a lower relevancy score and possible omission from some search engines. Most search engines count only the first few occurrences of a keyword or phrase, and some even penalize you for repeating words to improve your site's ranking. Infoseek and Lycos are two search engines that penalize sites that are suspected of repeating keywords, and Altavista will disallow URL submissions from those who spam the index. Some search engines penalize your site if a keyword is repeated more than three times.
Don't try to fool a search engine by using the phrase "web promote" three times, and the phrase "web promotion" another three times. Search engines are smarter than that, but they still aren't smart enough to associate "promote" with "promotion."

General Rules....

  • Most of the engines have choosen not to keep up and can not spider frames sites. Make NOFRAME sections in web pages.
  • Always make sure your web site is completely finished, spell checked, online and working properly before attempting to get indexed. One of the most common problems people encounter in getting their web site indexed is due to a spider not being
    able to reach the URL for indexing. Make sure your web site is up and responding.
  • Alta Vista and some other search engines, will index all words in your document (except for comments), and will use the first few words (e.g. 250 characters) as a short abstract to serve back. It is possible for you to control how your page is indexed by using the META tag to specify additional keywords to index, and a short abstract.
  • First paragraphs of the text are the most important for search engines. Brainstorm with friends and colleagues, etc. and put the most important keywords into a carefully crafted paragraph at the start of your HTML document.
  • Make sure that the HTML code is using the proper tags in the proper places (called validating your HTML). Most search engines do not tolerate invalid HTML code, that is, if your code contains invalid HTML tags most search engines will not index your web page or worse yet, not index you correctly.
  • Most search engines can take up to 3 to 4 weeks before getting around to indexing your web site. Be patient. Keep track of when you asked to have your web site indexed and check often. Requesting to be indexed over and over again will not help speed up the process.
  • Alta Vista uses a case sensitive algorithm. What this means is that typing in "PROMOTION" will give you a different result from "Promotion".
  • Excite does not take advantage of Meta tags, they do however look at the words in the Title of your document. Excite may take as long as 4 weeks to index your web site, so be patient and check often.
  • Because 70-80% of information searchers find what they are looking for in the Internet through the main search engines, the best way to attract visitors to web sites is to be ranked high in the main search engines. Before submitting your site to the search engines and directories, spend some time reading about how to write your title, metatags and the first few paragraphs of each page to obtain better ranking. After submitting your web site, you should periodically review your ranking in the search engine listings by the key phrases.
  • To improve or maintain position of your web site in the main search engines, you may need to rewrite pages, add new content and additional web pages, change your description and keywords, etc. If you need to learn HTML to do this, do it because the reward is worth the effort.

 

 

 

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